Sometimes, marketing can be a tricky subject for most companies. The jargon and the skills needed can vary a great deal. One basic principle in Marketing is attention. Marketing begins with getting the attention of your target market. If there is no attention, then there is no paying customer. There is a second, more challenging approach. It’s similar to the principle of Blue Water marketing. A more effective method is creating demand for your product or service. Think of Apple or Samsung; they do awareness campaigns for their products. However, every once in a while, they introduce a product they hope will generate demand. Recently, until I got the Samsung Fold 4, I never thought that my iPad would get replaced by a more practical gadget. Now, with the Fold 4, I find it more convenient to work from my phone than my tablet. I don’t need to bring an extra gadget when I leave home. Samsung created a demand for a phone that brings the practicality of a tablet. After I got my Samsung, I seldom brought my tablet with me. What about your company? How are you creating attention or demand with your product or services?

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When entering my mid-forties, I noticed that some of my former schoolmates were stuck in the past. It seems that the glory days of the past were so joyful that it’s a place where some escape and others stay. However, there are also a few that lives too much into the future. They often talk about this fantastic future. If you think about it, there is only one place that we need to be in and focus on, and that is today. Living well in the present and giving it all you have creates beautiful memories and a bright future. It’s only by focusing on the now we can make a difference. What about you? Do you spend most of your time in the past, in the future, or the present? Why?

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I have observed hundreds of managers and employees over three decades; one thing is for sure. People are creatures of habit. How we tackle the little things is the same way we tackle the bigger things in life. What about you? Can you be trusted with little things?

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Have you ever wondered why there are disagreements? Why do you think it’s so hard for others to see what you are seeing? Why is it so hard for some people to understand what you understand and know what you know? It’s because disagreements are rooted in opinions. We all have thoughts. We must learn to respect the opinion of others.

For one thing, nobody can claim that they know everything. That’s simply silly. There was a time that everyone agreed that the world was flat. They were all wrong. What about you? How accurate are your opinions?

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Everything that happens to us has no meaning. That’s right; they have no meaning on their own. There is no real meaning to why something good or bad happens. It’s simply an event. We give importance to events. It’s us that puts a label at events. We decided to tag an event as good or bad. What about you? Which tag do you often use to describe the circumstances of your life?

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A good friend of mine was asking me how to conduct product meetings. So here is what I shared with him. I hope that you find it useful as well. 

Before calling for a meeting, please consider the following:

1. If you have something to announce that does not require interaction or feedback, consider sending an email announcement instead.

2. If you want to ask something simple from a group of people, consider using a group chat instead.

3. Carefully select the people you want to be present in the meeting. Are they all expected to contribute to the discussion? Invite only people who need to be present at the meeting.

4. If you need people to represent their departments in a forum, it would be practical to call in just one representative. 

5. If you are using presentation material, please send the deck 48 hours before the meeting. Sending it ahead will save you time. Attendees can come prepared with their builds and questions.

6. Advise the participants on the goal of the meeting and the agenda. People can best add value to a meeting if they know its purpose.

In the meeting

1. If you are the facilitator of the meeting, you are responsible for controlling the discussion. Stick to your agenda.

2. Get to the meeting venue 15 minutes before a face-to-face meeting. If it’s online, log in 5 minutes early.

3. Listen attentively.

4. If you are in an online meeting, be mindful of your background noise. Make sure your mic is on mute when you are not speaking.

5. If you are the facilitator of the meeting, start and end the session on time. People have other work to do.

6. Keep the meeting on point. When the discussion is going off-topic, call the attention of the group. Write down the off-topic item and return to it if there is a spare time at the end of the meeting.

7. If the meeting is essential, have someone take the minutes of the meeting. This discussion can be classified into two groups; agreements and actions. For actions, ensure a deadline for each item and a single accountable person.

8. End the meeting by quickly recapping the action and agreement.

After the meeting

1. Send the meeting minutes within 24 hours so people can recall what was agreed upon and what actions they are assigned.

Note: You can measure the effectiveness of the meeting using a very brief survey. The survey is advisable for people whose role (usually C-level executives) is predominantly to add value in meetings. It is good to know how effective your meetings are.

You may find the link to the survey I use for my meetings as an example:

https://bit.ly/productivemeetingsurvey

We all have our ups and downs in life. What makes one person different from another is the point of view. To most, we look at life as something happening to us. We tend to take things too personally. We view things as bad luck or unfortunate faith. However, there are a few of us that looks at life differently. We accept that events are part of living in this world. It’s neither good nor bad. We are not singled out by life. How we choose to look at life’s events makes the difference between a joyful life and an awful one. What about you? How do you take life’s ups and downs?

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Guys, let’s use our BizsproutPH.com community to share findings and Entrep experience. We are starting a training company. We know that many business start-ups are already competing in this industry.

Recently, we wanted to bring our ability to train into the public market. PMII has been fine-tuning its ability to train thousands of MedReps for 20 years.

I’m also an advocate of continuous adult education. Years ago, I attended a program that helped participants articulate their purpose. My purpose is ‘igniting potential.’

We wanted to bring learning one notch higher. What is one of the most significant weaknesses in training? It’s the student’s willingness and opportunity to apply what they learned. I also notice this after training hundreds of people in my career.

We decided to craft a UVP for our training services. As discussed, Startups need to differentiate themselves.

For the coming year, the focus on the in-house and external paid training we will conduct is the application of learning. Therefore, we created a follow-up process involving the student and their manager. Regular checkpoints will be established to get feedback from the student and their direct manager. In addition, we will track how the learnings are being applied.

In marketing, you need to capture your UVP into a tagine you can use in your communication plan. So we decided to use ‘Learning Beyond Training’ initially – you don’t stop learning after your training has concluded.

As we progress, we will continue to update the group and my blog on this journey for real-life learning.

Enjoy!

You cannot lead another person if you cannot lead yourself. You cannot lead others if you cannot lead one other person. The journey of successful leadership begins with leading yourself successfully. What about you? How good are you at leading yourself?

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You’ve probably heard the saying, “multitasking is a myth.” And it’s true – multitasking is a myth. You’re not multitasking; you’re just switching rapidly between tasks. And while that might seem like an efficient way to get things done, it’s quite the opposite.

Switching rapidly between tasks slows you down, making it difficult to focus on any job. As a result, multitasking can decrease your productivity by up to 40%.

So why is multitasking such a harmful habit? And more importantly, what can you do to break the habit?

What Is Multitasking?

You probably think you’re a productivity powerhouse because you can check your emails while watching TV. But what you’re doing is slowly sabotaging your ability to focus.

Multitasking is the process of doing two or more tasks simultaneously. And contrary to what many people believe, it is not practical. Multitasking can lead to decreased productivity and decreased attention span.

So next time you’re trying to get work done, try focusing on just one task at a time. You may find that you’re able to get more done – and feel less stressed – when you’re not constantly switching gears.

The Myth of Multitasking

You’ve probably heard that multitasking is the key to efficiency. You know, the whole “I can’t do two things at once” spiel? Yeah, well, forget all that.

Multitasking is a complete myth – it doesn’t exist. What we call multitasking is just switching between multiple tasks very quickly. And this so-called efficiency comes at a cost. Every time we switch tasks, we lose time while our brain catches up.

In other words, multitasking is making you less productive. So the next time you’re tempted to open up ten tabs and work on all of them, remember this: it’s not going to make you any more productive – it’s only going to make you more stressed and overwhelmed.

How Does Multitasking Affect Productivity?

You think you’re so bright, don’t you? You can juggle a million things at once and still be productive. But that’s where you’re wrong, my friend.

Multitasking has the opposite of the desired effect – it reduces productivity by up to 40%. That’s because when we try to do too many things at once, our brain constantly switches gears, which takes up a lot of unnecessary energy.

Multitasking makes us so inefficient that it’s less productive than doing one task at a time! So the next time you feel guilty about not being able to “multi-task” like a pro, remember – it’s not your fault. You’re not doing anything wrong.

How to Improve Productivity by Avoiding Multitasking

So what’s the solution? Simple:
Do one thing at a time.
When working on a task, give it your undivided attention, and don’t let anything distract you.
Shut off your phone, close all your other tabs, and concentrate on focusing.

It might seem like a waste of time, but it’ll make you more productive in the long run. And that’s a fact, jack.

5 Benefits of Single-Tasking

Stop multitasking. Here are 5 benefits of single-tasking:

1. You’ll be less stressed out.

2. You’ll be more focused.

3. You’ll finish tasks faster.

4. You’ll make fewer mistakes.

5. You’ll be less distracted

6 Ways to Start Practicing Single-Tasking

You may think that by multitasking, you’re getting more done. But the truth is, you’re doing worse work – and you’re more stressed out.

How can this be? Multitasking disrupts our focus and causes us to lose track of what we’re doing. It also makes us feel rushed and scattered, which leads to poorer quality work and more mistakes.

So how can you start practicing single-tasking? Here are a few tips:

1) Close all your other tabs and focus on the task.

2) Set a time limit for yourself and stick to it.

3) Take breaks every hour to move your body and clear your mind.

4) Work on one task from start to finish.

5) Write down everything you need to do for the day, and then work on them one at a time.

6) Practice mindfulness meditation or deep breathing exercises to calm your mind.

The bottom line is that multitasking is a myth. It’s impossible to do two things at once; even if it were, it wouldn’t be efficient or productive. If you want to get things done, focus on one task at a time and give it your full attention. Your brain will thank you for it.

@HypotenuseAI