The four types of marketing

Marketing is a crucial aspect of any business, as it helps to promote products or services and attract potential customers. However, not all marketing strategies are created equal. In this article, we will discuss the four types of marketing that businesses can use to improve their productivity and reach their target audience.

Product Marketing: This type of marketing focuses on promoting a specific product or service. This can include creating advertising campaigns, developing product packaging, and creating promotional materials. Product marketing is often used to increase brand awareness and drive sales.

Place Marketing: Place marketing, also known as location marketing, is a strategy that focuses on promoting a specific location. This can include a physical store or an online platform. Place marketing can be used to attract customers to a specific location and increase foot traffic.

Promotion Marketing: Promotion marketing is a strategy that uses discounts, promotions, and other incentives to attract customers. This can include offering coupons, running sales, or hosting giveaways. Promotion marketing is often used to increase sales and drive traffic to a specific location.

People Marketing: People marketing is a strategy that focuses on building relationships with customers. This can include creating a loyal customer base, encouraging customer loyalty, and building brand ambassadors. People marketing is often used to increase repeat business and customer retention.

By understanding and utilizing these four types of marketing, businesses can effectively promote their products and services, attract customers, and increase their overall productivity. Whether your focus is on product, place, promotion or people, remember to always align your marketing strategy with your overall business goals.


What about you?

Which marketing are your struggling with?

We hope you like our bite sized marketing tip for the day.

How do you position your products in modern trade channels?

Marketing that gets your consumers to know your products and buy them is digital marketing.

Marketing that is about getting your products physically into the hands of your consumer is professional marketing.

At PMII, this is what we have done best for over 20 years.

Let’s talk about your goal of getting your products into the hands of more consumers. Reach out now:

#marketing #digitalmarketing #professionalmarketing #brandawareness #customer #happycustomer #jordan #pmii #pmiimarketing

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s