Putting People at the Center of Creativity

Coming up with creative solutions, new products and services are often done in haste. However, Design Thinking designers approach users with the goal of understanding their wants and needs, which might make their life easier and more enjoyable and how technology can be useful for them. Empathic design transcends physical ergonomics to include understanding the … Continue reading Putting People at the Center of Creativity

Paying attention – the starting point of design thinking

Great innovation does not come from focus groups. It does not come from surveys. It does not come from interviews. It does not come from looking at months and years of statistical data. It does not come from guesstimates. It does not come from past successes. Great innovation comes from paying attention to people. Yes, … Continue reading Paying attention – the starting point of design thinking