Did you know? Businesses that increase the number of their landing pages from 10 to 15 see a 55% increase in leads. That’s not a small win—it’s a game-changer. Yet, over 60% of small businesses in the Philippines still use only their homepage as their main landing page.
Here’s the truth: the most overlooked part of digital marketing is the landing page—the first page your audience sees after clicking your ad or link.
If you’re spending money on Facebook Ads, running Google search campaigns, or promoting your business on social media, but your landing page doesn’t work, you’re leaking leads. Every click that lands on a poor page is a missed opportunity.
This article focuses on that one thing that can transform your entire digital marketing game: the high-converting landing page. We’ll use the “CLICKS” Framework to show you how to design landing pages that not only look good but also convert clicks into customers.
❌ Why Your Ads Are Not Converting
Let’s first look at the most common problems businesses face with their digital marketing:
- “We’re getting a lot of clicks, but no one is messaging.”
- “People visit the site but don’t stay.”
- “Our bounce rate is super high.”
Chances are, it’s not your product or your audience. The issue is this: you didn’t stick the landing. It’s like inviting someone into your home, and when they arrive, the door is locked, the lights are off, and there’s no welcome mat.
A poorly designed or generic landing page kills trust and momentum. The best ads in the world can’t save a bad landing experience.
✅ The “CLICKS” Framework: Landing Pages That Work
Here’s how you can remember what every high-converting landing page needs:
C – Clear Message
L – Logical Layout
I – Irresistible Offer
C – Call to Action
K – Keep Distractions Out
S – Social Proof
Let’s walk through each one, with real examples and tips you can apply today.
C – Clear Message
📌 “If you confuse them, you lose them.”
Your landing page must tell visitors exactly what you offer, who it’s for, and what to do next—in under 5 seconds. That’s how fast users judge whether to stay or leave.
🔍 Ask yourself:
- Is my headline clear and specific?
- Can someone understand what I offer without scrolling?
🛠 Tip: Avoid clever puns or vague slogans on your landing page. Use headlines like:
- “Affordable Columbary Vaults in Quezon City—Reserve Yours Today”
- “FREE 30-Minute Consultation for Business Marketing Plans”
- “Get Flowers Delivered in 3 Hours—Guaranteed Fresh”
Clarity beats creativity on landing pages.
L – Logical Layout
📌 “Design like your customer thinks.”
Your landing page should guide the visitor step by step. Think of it like a conversation.
✅ Start with a problem.
✅ Offer a solution.
✅ Back it up with proof.
✅ Show the next step.
🛠 Tip: Use sections with clear headings:
- Headline and subheadline (what this is about)
- Problem or pain point (why it matters)
- Solution or product/service explanation
- Testimonials or proof
- Call to action (book, buy, message)
📍 Example:
A chapel and columbary service might start with:
- Headline: “Pre-Planning Made Easy for Your Family’s Peace of Mind”
- Section: “Why wait? Most families struggle with unplanned memorial expenses…”
- Section: “Here’s how we help: Lifetime ownership, flexible payment terms, and compassionate service.”
- Call to Action: “Schedule Your Free Tour Now”
I – Irresistible Offer
📌 “If it’s boring, they’re ignoring.”
Your offer is what gets the user to act. This could be:
- A free guide
- A limited-time discount
- A free consultation
- A bonus item
🛠 Tip: Make the offer valuable, specific, and easy to get. Avoid saying “Contact us” or “Learn more.” Instead, say:
- “Get Your ₱500 Discount Code Today”
- “Book a Free Chapel Tour – Only 5 Slots Left This Week”
- “Download the Free 5-Step Marketing Plan for 2025”
📍 Example:
For a flower shop like Bloom Boulevard:
- Offer: “Get a Free Mini Bouquet When You Order a Mother’s Day Package Today”
That’s irresistible—and time-sensitive.
C – Call to Action
📌 “Don’t be shy. Ask for the click.”
Your CTA (Call to Action) is the button or form that makes people act. But here’s the thing: most businesses hide it, use weak words, or put it in only one spot.
🛠 Tip: Use strong, action-driven verbs:
- “Reserve My Vault”
- “Send Me My Discount”
- “Yes, I Want a Free Consultation”
Place your CTA:
- Above the fold (top of the page)
- After your offer
- After testimonials
📍 Example:
For a marketing consulting service:
“Book My Strategy Call Now” beats “Submit” any day.
K – Keep Distractions Out
📌 “A landing page is not your website. It’s a focused experience.”
Your landing page should have one goal only. Don’t send them to your homepage, About Us, or even your Instagram—unless those links support your goal.
🛠 Tip: Use no menu bar, no footer with dozens of links, and no multiple buttons. Just one action. Make it simple.
📍 Example:
Compare these two landing pages:
❌ A cluttered page with “About,” “Blog,” “FAQs,” “Contact,” and social links.
✅ A focused page with one headline, one offer, one CTA.
The second one wins.
S – Social Proof
📌 “People don’t buy what you say. They buy what others say about you.”
Add testimonials, reviews, photos, or stats to show trust. These should appear near your CTA.
🛠 Tip: Use a format like this:
“Aeternitas Chapel helped us through the hardest time in our lives with grace and compassion. Highly recommended.”
– Carla S., Quezon City
📍 Example:
Add a photo and name if possible. Video testimonials work even better. People trust faces.
🧪 Case Study: Turning Clicks Into Customers
A local service business in Metro Manila ran a ₱2,000 Facebook ad campaign. Their old landing page just said, “Welcome to our site,” with no offer, no clear CTA, and multiple menu links.
Results:
- Clicks: 350
- Messages: 4
- Sales: 0
After applying the CLICKS Framework, their new landing page:
- Headline: “Need Help Planning a Wake? Book a Free Chapel Tour Today.”
- Layout: Problem, solution, testimonials, CTA
- Offer: “Free Reservation + Exclusive 10% Discount This Month”
- Distractions removed
- CTA used three times on the page
New results:
- Clicks: 285
- Messages: 41
- Sales: 9 vaults booked in one week
The cost per message dropped from ₱500 to ₱48. That’s the power of a great landing page.
📌 What Tools Should You Use?
Here are simple tools to help you build your next landing page:
- Carrd – Free and great for one-pagers.
- Leadpages – Easy templates for lead generation.
- Unbounce – High-converting, customizable landing pages.
- Canva + Google Sites – Great combo for non-coders.
- Thinkific (for lead magnets) – If you want to offer free courses or content.
If you’re already using your website CMS (like WordPress or Wix), build a dedicated landing page with no menu and a strong CTA section.
📝 What Makes a Landing Page “Bad”?
Here are red flags to watch for:
- Your CTA button says “Submit” instead of something persuasive.
- You have a menu bar leading to 6 other pages.
- The headline is vague, like “Welcome to our website.”
- You don’t offer anything valuable in exchange for their action.
- No proof, testimonials, or social trust.
- Your page takes over 3 seconds to load.
Fixing even 2–3 of these can boost your conversion rate by 30–100%.
💡 Summary: Turn Clicks into Clients
✅ Clear Message
✅ Logical Layout
✅ Irresistible Offer
✅ Call to Action
✅ Keep Distractions Out
✅ Social Proof
Too many companies have untrained leaders that fail. 