In today’s digital age, 63% of businesses say their top challenge is getting the attention of potential customers online. Even more—about 70%—admit they’re unsure which digital marketing strategy works best for them.
That’s a problem. Because if your company can’t capture attention, you can’t earn trust. And if you don’t earn trust, you won’t drive sales.
But here’s the good news: you don’t need a million-peso ad budget or a team of ten to turn your digital marketing around. You just need one simple framework to guide your content, your ads, and your customer journey. In this article, we’ll show you the SCORE Framework—a tool we use to improve marketing efforts for businesses of all sizes. Whether you’re a local coffee shop or a national brand, this framework can give your online presence the edge it needs.
🧩 First, Why Digital Marketing Fails
Before we talk about how to fix it, let’s talk about why digital marketing fails.
Here are the top 5 reasons based on a 2024 HubSpot global report:
- No clear strategy – 45% of marketers admitted they’re just “trying different things” with no structure.
- Poor content quality – 37% say their content doesn’t engage or convert.
- Inconsistent branding and voice – 34% reported weak brand recall.
- Weak customer journey design – 48% of businesses say their customers are confused about what to do next.
- Not using data to decide – Only 29% regularly track metrics that matter.
That’s where the SCORE Framework comes in.
✅ The SCORE Framework: Your Marketing GPS
SCORE stands for:
S – Strategy First
C – Content That Connects
O – Optimize Everything
R – Retarget & Reinforce
E – Evaluate and Evolve
Let’s break each one down—and show you how to apply it in real life.
S – Strategy First
📌 “Don’t post and hope. Plan and win.”
Most companies post randomly—when there’s time or when they remember. That’s not a strategy. Strategy means setting clear goals, knowing your target audience, and planning what content to create and where to publish it.
Ask yourself:
- What do I want my customer to do? (Call, buy, visit, sign up?)
- Who is my customer? (Age, location, problem they want to solve?)
- What are the best channels to reach them? (Facebook, Instagram, TikTok, YouTube?)
🛠 Tip: Create a simple one-page content calendar. Plan posts that match seasons, product launches, holidays, and customer questions.
📍 Example:
A columbary business like Aeternitas Chapel and Columbary can plan content around:
- All Souls’ Day (educational posts)
- Father’s Day or Mother’s Day (emotional video tributes)
- Rainy season (topics around planning and preparedness)
C – Content That Connects
📌 “Your content should feel like a helpful friend, not a pushy salesperson.”
People don’t want to be sold to—they want to be helped, entertained, or inspired. That’s where great content comes in.
Content types that work well in 2025:
- How-to videos (short and clear)
- Emotional storytelling (behind-the-scenes, founder stories)
- Carousel posts (step-by-step content)
- Testimonials and user-generated content (trust builders)
🛠 Tip: Use the Rule of 3. For every 3 helpful posts, post 1 offer or promotion. That builds trust first.
📍 Example:
A flower shop like Bloom Boulevard can create:
- “3 Things to Say with Flowers” (educational)
- “Behind Every Bouquet: Our Florist’s Story” (emotional)
- “This Week’s Bloom Bundle” (promotional)
O – Optimize Everything
📌 “Good content is only half the job. The other half is making sure it gets found.”
Optimization means tweaking your content so it performs better. This includes:
- SEO keywords (so you show up on Google)
- Hashtags (so you’re found on social)
- Captions (to catch attention in the first 2 lines)
- Thumbnails and headlines (so people click)
🛠 Tip: Use tools like Ubersuggest or Google Trends to find trending keywords in your industry. Then, naturally add them to your captions, blog titles, and website content.
📍 Example:
If you’re in memorial services, use trending keywords like:
- “memorial chapel in Quezon City”
- “affordable columbary Philippines”
- “legacy planning 2025”
Make sure every blog and post you write includes one of these.
R – Retarget & Reinforce
📌 “Your customer needs to see your message at least 7 times before taking action.”
Most first-time visitors won’t buy. But if you keep showing up—smartly—they will come back. Retargeting means reminding those who already visited or engaged with your content.
Ways to retarget:
- Facebook Pixel retargeting ads
- Instagram story highlights that resurface old content
- Email drip campaigns for people who clicked but didn’t buy
🛠 Tip: Boost your best-performing posts. Don’t boost everything—only the ones that naturally got engagement.
📍 Example:
If a testimonial video got 300 views and 50 likes, boost that video to a Lookalike Audience or the people who engaged. That’s how you reinforce trust.
E – Evaluate and Evolve
📌 “What gets measured gets improved.”
This is where most businesses fall short. They post and post—but don’t check what works. You need to measure:
- Engagement (likes, comments, shares)
- Reach (how many people saw it)
- Clicks (who visited your site or profile)
- Conversion (who bought or messaged)
🛠 Tip: Every week, track your top 3 performing posts and bottom 3. Learn from both. Then adjust.
📍 Example:
If your video got 1000 views but no one messaged, maybe the CTA wasn’t strong. Try adding “Message us to book your visit.”
🧪 Real Life Case Study: From Silent Page to 10x Engagement
Let’s look at a simple case:
A local business owner running a chapel service had a Facebook page with 2,000 followers but almost no engagement. After applying the SCORE Framework:
- ✅ Strategy: Focused on 4 topics per month—grief support, legacy planning, chapel tours, and promos.
- ✅ Content: Shared short videos from families who used their services (with consent).
- ✅ Optimization: Used trending keywords like “memorial chapel Quezon City” and emotional captions.
- ✅ Retargeting: Boosted a testimonial video with a strong CTA.
- ✅ Evaluation: Noticed that photo carousels outperformed text posts by 300%.
In just 60 days, the page went from 3 likes per post to 35–70 average likes, and weekly inquiries rose by 5x.
The lesson? When you treat marketing as a system, results follow.
🧭 Why the SCORE Framework Works
The reason SCORE works is because it aligns with how people actually behave online:
- S gives them clarity (so you don’t waste time)
- C earns their attention and trust
- O helps them find you faster
- R keeps your brand top of mind
- E lets you learn and grow monthly
You don’t need to be perfect. You just need to be intentional.
🚀 BONUS: Action Plan for This Week
Here’s how you can apply SCORE in 7 days:
Day 1: Set a simple goal and audience (Strategy)
Day 2: Write 3 helpful social media posts (Content)
Day 3: Add trending hashtags and a strong caption (Optimize)
Day 4: Repost a popular post from 6 months ago (Retarget)
Day 5: Boost your best post with ₱200 (Reinforce)
Day 6: Review your page insights (Evaluate)
Day 7: Brainstorm what to do better next week
It’s not about being everywhere. It’s about showing up with purpose.
👉 Give us a call to brainstorm your ideas.
🔥 Recommended Reads from JordanImutan.com:
- Why Strategy Fails Without Execution: The Missing Link in Most Consulting Engagements
- Speed vs. Perfection: Why Timing Trumps Flawless in Marketing Execution
- The Hidden Cost of Delay: How Missed Marketing Windows Bleed Revenue
- The Feedback Loop: How Fast Campaign Iteration Builds Brand Loyalty
❓ What’s one small change you can make today that could lead to 10x marketing results tomorrow?
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Too many companies have untrained leaders that fail. 