Recent Engagements

Throughout my career, I’ve had the privilege of guiding a diverse range of businesses through pivotal transformations, each with its unique challenges and opportunities. Here’s a look into some of these engagements:

  1. Emerging Supermarket Chain: Collaborated with a rising star in the supermarket sector to carve out a niche against more established competitors. Our journey involved a comprehensive strategy to spotlight improvement areas, coupled with an intensive program to equip the management team with the skills for effective plan execution and benefit measurement. This partnership was about more than just competing; it was about setting a new standard in retail excellence.
  2. Bicol’s Supermarket Leader: Assisted the largest supermarket chain in Bicol in its ambitious quest to rejuvenate its 74-year-old brand, transforming its image from a traditional retailer to a vibrant, modern marketplace. This transformation required a meticulously crafted communication strategy and flawless execution of the rebranding process, breathing new life into a cherished local institution.
  3. Rapidly Growing General Contractor: Partnered with a general contractor experiencing explosive growth of over 150% annually, to navigate the transition from a centrally managed startup to a sophisticated corporate entity. This transformation involved overhauling company governance, fostering a robust middle management team to support the founders, and enhancing organizational processes and management competencies, paving the way for sustainable growth.
  4. Boutique Architectural Firm: Worked with a boutique architectural firm ready to evolve from pure design to a comprehensive design and build entity. This transformation required not only strategic planning but hands-on execution, refining project management practices and boosting both the technical and leadership skills of its team. This journey marked a significant leap forward in the firm’s capabilities and market offerings.
  5. Professional Marketing Agency for the Pharmaceutical Industry: Assisted a leading marketing agency, which specializes in providing medical representatives and brand ambassadors to top pharmaceutical companies, in transforming its human resources function. With 26 HR officers overseeing 1,100 employees, the agency sought to revamp its HR organizational structure and key processes to enhance service quality and operational efficiency, thereby ensuring a more agile and responsive organization.
  6. Innovative Retailer with Ambitious Goals: Guided a unique retailer, which had seen exponential growth over the past decade, on its ambitious journey from hundreds of millions to aiming for 10 billion in sales within a decade. This endeavor required a strategic overhaul and equipping the middle management with the tools to execute plans effectively and track their progress, setting a clear path towards achieving this audacious goal.

Where it all started

Adding to these experiences, my journey in transformational leadership began with a significant tenure at the largest commercial bank in Saudi Arabia.

Eager to elevate from being the 3rd largest bank in the Middle East to securing the top spot, the bank embarked on an ambitious strategy of investing in top-tier American consultants. These experts were brought in to impart best practices and essential knowledge needed for the bank’s development.

In 2022, this investment bore fruit as the bank posted a net profit of 18.6 billion Saudi Riyals, equivalent to approximately 278 Trillion Pesos.

The practices and frameworks learned during my 20-year tenure with the bank have been instrumental in shaping my approach to transformation and leadership, which I’ve since applied with great success upon my return to the Philippines.